Glo Logo Design
The logo for Glo had to follow the mantra of what it was trying to be, an easy, stress free embodiment of the product. That is why I chose the above. It flows through, starting from a small slither before opening up in the middle and dying off again, just like a breath of air. This theme is followed throughout my work.
Below is the progression of my logo design. I went very literal with the branding at first, following the shape of the product but I am very happy with how the final product came out.
Once I got my final design, I played with other areas of the branding including the typeface I was going to use, a small slogan and a colour theme that would stoll keep with the easy going, stress relief style that Glo is.
